WELCOME TO THE PROGRAMMATIC IMPACT AWARDS!

The Programmatic Impact Awards, created by the AdExchanger editorial team, spotlight the boldest, most boundary-pushing campaigns in programmatic advertising. This prestigious program celebrates visionary strategies, groundbreaking technologies, and game-changing innovations that are reshaping the digital advertising landscape. Winners aren’t just keeping up, they’re redefining what’s possible, setting new industry benchmarks, and delivering measurable impact in a rapidly-evolving ecosystem.

Winners will be announced live during Programmatic I/O Las Vegas, taking place May 19-21 at the Park MGM.

ENTRY DEADLINES & FEES

Early Deadline: March 7. Entries received by 11:59PM ET on March 7 are $225.

Final Deadline: March 14. Entries received between March 8 and March 14 by 11:59PM ET will incur a $75 late fee.

CATEGORIES

• Best Use of AI in a Campaign: Awarded to the most creative and effective application of artificial intelligence in a programmatic advertising campaign. From audience targeting to dynamic creative optimization, this category celebrates campaigns that demonstrate how AI can elevate advertising outcomes.
   
• Creative Use of Emerging Technology in a Campaign: Celebrating campaigns that embraced cutting-edge technology to deliver exceptional programmatic results. From AI-driven innovations and custom algorithms to novel data sources and groundbreaking integrations, this award rewards creativity in harnessing emerging tech to captivate audiences and achieve measurable success.
   
• Programmatic Rising Star: Spotlighting an individual or emerging team that has made extraordinary contributions to programmatic advertising over the past year. This award recognizes up-and-coming leaders who are shaping the future of the industry through their creativity, innovation and impact.
   
• Sustainable Programmatic Campaign: This category honors campaigns that integrated sustainability into their programmatic strategies, reducing carbon footprints, optimizing energy consumption or promoting eco-friendly practices while achieving outstanding results.
   
• The Supply Path Optimization (SPO) Award: Recognizing excellence in the use of supply path optimization strategies to drive efficiency, transparency, media quality and effectiveness in programmatic campaigns. This award highlights campaigns that successfully streamlined the ad supply chain while maximizing performance and minimizing waste.
   
• Trailblazing TV Campaign Award: Honoring a programmatic TV campaign that pushed the boundaries of innovation by using advanced targeting, precise measurement, and efficient execution. This category celebrates campaigns that exemplify the transformative potential of programmatic technology in television advertising.

Please use this portal for your submission. To begin your entry, follow the below steps. (If you already have an account and need to hop back in to edit your entries, simply sign in on the left):

1. Select the category you would like to enter from the drop-down.
2. If you are submitting the same content into a different category, you can click ADD ANOTHER CATEGORY and select a different category. This will apply any fields in your submission with information to both categories. If you would not like to copy an entry but would like to make an additional submission, please click MAKE ANOTHER SUBMISSION at the end.
3. Answer all questions and click SAVE AND NEXT.
4. Upload all supporting materials and select SAVE AND NEXT at the bottom of the page.
5. Confirm materials and select SAVE.
6. Click ADD TO CART at the bottom of the page.
7. After all entries are complete, return to your cart. Select CHECKOUT to enter your payment information (credit card required) then PROCESS to officially submit your entries.
8. Please note, once an entry has been submitted, you can no longer make edits directly.

If you have questions related to the application, contact Emily Rocca at erocca@accessintel.com.